| 1 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSA2S49541-PERSONALITY DEVELOPMENT AND COMMUNICATION SKILLS | 100 | 70 | 30 | 1 |
| GDSA2S49542-MARKETING MANAGEMENT | 100 | 70 | 30 | 2 |
| GDSA2S49543-SERVICES MARKETING AND SALES MANAGEMENT | 100 | 70 | 30 | 3 |
| GDSA2S49544-INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION | 100 | 70 | 30 | 4 |
| GDSA2S49545-MARKET SEGMENTATION, TARGETING AND POSITIONING | 100 | 70 | 30 | 5 |
| GDSA2S49546-INTERNAL ASSESSMENT | 100 | 70 | 30 | 6 |
| 2 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSA2S49541-MARKET RESEARCH AND STUDY OF MARKET POTENTIALS | 100 | 70 | 30 | 1 |
| GDSA2S49542-INTERNAL ASSESSMENT AND PROJECT | 100 | 70 | 30 | 2 |
| GDSA2S49543-MARKET SURVEY & DESIGN A PROJECT REPORT | 100 | 70 | 30 | 3 |
| GDSA2S49544-DIGITAL MARKETING | 100 | 70 | 30 | 4 |
| GDSA2S49545-STRATEGIC MARKETING- DEVELOPMENT AND MANAGEMENT | 100 | 70 | 30 | 5 |
| GDSA2S49546-SOCIAL MEDIA MARKETING | 100 | 70 | 30 | 6 |